After the bump

So, after the last giveaway, I had about two days of really good sales, and then things basically went poof, at least in comparison to those two days.

But I'm still selling much better than I was before.

It was an interesting little roller-coaster, because at the end, I have to say that I'm doing much better than I was, so that's very good and I'm happy things worked out the way they did. On the other hand, I was surprised at how short-lived the bump was, because I've read talk of a 30-day cliff, and mine was like a 2-day cliff. Of course, all talk about Amazon's algorithms is speculation by outsiders, plus they constantly change, so.... In any case, there's no point in being greedy--I'm happy with how well things went, and of course some those new Trang readers are going on to buy Trust, which is very nice.

So, what to do now? As I may have mentioned, this month is going to be very busy, so I'm trying to set things up so that I can push the 99-cent book without, you know, actually having to do any work. Since it's up on Smashwords now, I've put up Facebook ads for there and for Amazon (I'll do Kobo as well when that goes up)--I've set the per-click bids and daily budget caps low, so hopefully my credit card won't get maxed out while I'm not paying attention. We'll see how it does: Advertising a paid book wasn't particularly effective last time, but now the price is lower and the ranking is higher, so maybe more people will actually pick it up.